Sony Interactive Entertainment
Case Study
Awareness Training about Digital Communication Skills and Tactics
The challenge:
Sony Interactive Entertainment Europe (SIEE) realised that its employees were not as digitally aware, as they should be. There was also a divide between the digitally ‘secure’ behaviours of younger employees and the digitally ‘insecure’ attitudes of senior managers and directors.
To overcome this the HR and Training department was tasked with giving the workforce a better understanding of digital communication tools and tactics. The same awareness training should also be available to both senior and junior members of staff.
