Keep Your Boots On! (KYBO!)
Sports Content Marketing to attract, train and grow rugby coaches and referees.
We have worked with I Love Claims (ILC) since 2012. ILC produces high-profile conferences and networking lunches for those who work in the motor and home claims industry.
The challenge is to keep an audience of claims industry professionals up to date with the latest claims news and to sell up to 400 conference or networking tickets for up to 5 events a year. In addition, there is the brand identity of each event to create and the design of conference brochures and digital media.
Conferences and networking lunches have considerable up-front costs, so any approach must pre-sell tickets and packages.
Our approach is built around four communication drivers:
Each piece of marketing is designed to attract attention, be quick to read and encourage action.
Multi-channel communication that requires:
ILC conferences and events reach their sales targets in advance of the attendance date. Sustained and frequent communication results in no last-minute panic over numbers.
The popularity of ILC events mean that:
The process and approach has enabled ILC to become the UK’s leading insurance claims conference and networking organisation.