ILC Case Study
Marketing of specialist insurance conferences and networking lunches.
I Love Claims (ILC) hosts conferences and networking events for those who work in of the motor, home and commercial claims industry. The challenge is to sell up to 400 conference or networking lunch tickets for up to five events a year as well as a range of sponsorship and partnership packages.
As each event has up-front costs, the approach must pre-sell tickets and packages.
The approach is built around four communication drivers:
Each piece of marketing communication must attract attention, be quick to read and encourage action.
Multi-channel communication based on the four communication drivers involving:
Skills in email marketing, design, video production and social media are used.
ILC conferences and events reach their sales targets in advance of the attendance date. Sustained and frequent communication results in no last-minute panic over numbers.
The popularity of ILC events mean that:
The process and approach has strengthened the ILC ‘better tomorrow’ proposition and positioned the brand as one of the UK’s leading insurance claims event organisers.