Keep Your Boots On! (KYBO!)
Sports Content Marketing to attract, train and grow rugby coaches and referees.
Eviid is a technology company that specialises in capturing video, audio and image data on a mobile app, Eviid Pro. As the product is increasingly popular with insurance companies, Eviid needed a series of video training modules to explain how the app works
Successful delivery of these would mean Eviid staff spending less time training insurance companies and more time growing the business.
Our job was to understand how the product worked and to advise Eviid of how to present all of the features and benefits in an easy to use way.
Important considerations were the visual presentation of key features, working with realistic ‘claims’ data and the different interfaces of Android and iOS
Our approach was to break the Eviid Pro into series of short, easy to follow modules of no more than 1 – 3 minutes. In partnership with an Eviid expert we then wrote scripts and scenarios that reflected the app functionality and work-flow. These were then produced as simulations using a scratch voice-over.
Once the simulations were finalised a professional voice-over was added.
The production of 11 x scenario-based training videos covering:
Total running time was 20 minutes with the duration of each module ranging from 40 seconds to 3 minutes.
The videos are hosted on an Eviid server available to Eviid clients.
Eviid now spends less time explaining to clients how Eviid Pro works and more time growing the business. Clients find the videos easy to use and are less reliant on Eviid for support.
Eviid has a suite of training modules that can be tailored for the needs of other industries i.e. Utilities, Social Housing, Retail etc. The modules can be localised affordably so that as the international market grows foreign language versions are easy to create.
Additionally, the modules act as a sales tool as they allow prospective clients to see the benefits of the app.