European Commission
Case Study

Digital Communication Skills Training for Marketing & Communication Teams

The challenge:

The European Commission, as institution of the European Union, has staff who are responsible for communicating on behalf of their department as clearly and concisely as possible. The staff are multilingual and come from the 28 member states who make up the European Commission.

They need regular digital communications skills training delivered by experts who are comfortable in working with multi-cultural teams.

Likewise, the European Parliament has ongoing communication needs, in particular how to keep the communication managers of the represented political parties up to date with the latest communication trends.

The approach:

The design and delivery of a suite of communication skills workshop that address specific digital communication needs. These cover

  • Writing for the Web & Digital Media
  • Effective eMail Communication & Management
  • Digital Communication: Tools & Tactics
  • Audiovisual Awareness & Opportunities.
  • Media Training

Depending on the need of the department or agency, the courses are both generic and bespoke.

The solution:

In partnership with Abilways, the delivery of 1 – 2-day training workshops.

Delivery to:

  • The European Commission
  • The European Parliament
  • The Committee of the Regions (CoR)
  • European & Economic Social Committee (EESC)
  • Joint Research Agency (JRC)
  • European Training Foundation (ETF)
  • Institute of Technological Studies (IPTS)
  • Centre for the Development of Vocational Training (CEDEFOP)
  • European Aviation Safety Agency (EASA)
  • The Office of Harmonisation for the Internal Market (OHIM)
  • Occupational Safety & Health Administration (OSHA) European Centre for Disease Prevention & Control (ECDC)
  • European Chemical Agency (ECHA).

The cities in which we have worked include: Brussels, Luxembourg, Milan, Turin, Seville, Thessalonki, Cologne, Stockholm, Helsinki, Alicante and Bilboa.

The result:

This work is part of ongoing digital awareness for those who work at the Commission and Parliament which began in 2007.

Regular evaluation of the workshops confirms that those who take part return to their offices better informed and more confident about how to communicate with their internal and external audiences.

The Commission, its agencies and the Parliament are kept up to date with best practice in the world of fast-moving digital media.

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