Emergency First Aid Rugby Union
England Rugby takes a strong lead in teaching the importance of player safety and well-being.
The England Rugby Referees Associations (ERRA) required a series of training videos about how to officiate different parts of the game of rugby. The videos needed to be short, enjoyable and relevant to the viewer regardless of their level of experience as a referee.
Rugby has laws that are quite complicated to understand. This meant working closely with the England Rugby Match Official Development team to write presenter-led storyboards. that:
Each video required a presenter who was an experienced referee, someone whom the audience would respect and listen to.
The videos are known as Whistle-Stops. Six have been produced covering topics such as:
Depending on the topic, they are filmed on location or in a green-screen studio.
Whistle-Stops are now an established training tool for ERRA and are an imporant way of delivering training material to a niche audience. Each Whistle-Stop is firstly released to members of ERRA and then distributed via social media to members of the Keep Your Boots On! community.
The videos are well-received by the rugby community and attract between 10,000 and 20,000 views on social media.