Keep Your Boots On! (KYBO!)
Sports Content Marketing to attract, train and grow rugby coaches and referees.
Following the introduction of Age Grade Rugby (AGR) to the sport in 2016, the next step for England Rugby was to produce a Codes of Practice (CoP) document for coaches, teachers and parents.
Our role was to distill all of the documentation about Age Grade Rugby and to produce a well-designed, easy to read and downloadable pdf.
We had to create a Codes of Practice identity so that the project would stand out from other England Rugby initiatives and produce a series of videos to generate awareness and encourage viewers to download the .pdf.
The first step was to review all of the research findings and in partnership with England Rugby and a steering group of coaches, distil all the information. The Codes of Practice required a
Once the Codes of Practice were drafted we wrote six film scripts, each addressing one or more of the Codes of Practice. Young boys and girls were our story-tellers, so that our messages were communicated by the youthful enthusiasm of the next generation of players.
The production of: