READ MORE The Hidden Strength of Brand Values Values are very simple. They are a concept or principle that actively guides behaviour and decision making. READ MORE How to have a Conversation with a Video Camera - Part 1 If you were born before 1982, you are possibly not that comfortable having a conversation with a video camera. READ MORE Understanding Digital Typography Digital Typography. What is it? Is it relevant to you? Let's start with this typeface: Helvetica, one of the most popular typefaces in graphic design.