Video Content Marketing

Video Content Marketing (VCM) is for companies who want to use video as a way of staying in forefront of the minds of existing and potential customers.

What is VCM?

Video Content Marketing (VCM) is a way of creating an awareness, interest or demand for your products or services by the frequent publishing of relevant video content.

Typically the video is between 30 to 120 seconds – just enough for the viewer to receive and process your message. Once your audience has been ‘caught’ longer content works too.

The type of content published is varied and the quality diverse. It is influenced by an understanding of the needs of your target audience and what is relevant to them.

Content is published via multiple channels and on platforms that can measure its effectiveness. To generate trust and loyalty it is published frequently. Over time, it is the regular delivery of video that delivers the best results.

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