We help to create a visual identity that is based on our discovery of your core brand identity.
Strong brands convey a sense of what they are about. This is often hard to describe because there is something intuitive about it.
To create a brand identity you need to understand the four vectors of brand tangibility.
- Product – what your company offers and sells
- Environment – the physical attributes of who and what you are
- Communication – how you communicate what you offer and the channels you use
- Behaviour – what you stand for, what you believe and how this resonates with others.
Work on each of these vectors unlocks your brand essence and the creation of the ‘core idea’. This is the thing that distinguishes you from your competitors and is the foundation of your visual identity.
Our approach is influenced by the work of brand expert, Wally Olins.create process case studies