In creating a Video Content Marketing Strategy (VCMS) we look at your business goals, your brand identity, your target customers, the sort of content they need, where they will watch it and how you will measure success.
Each VCMS is created by following a clearly defined process.
This work involves:
- Creating a video strategy questionnaire
- 2 x 2 hour workshops
- Video evaluation of client, competitor and industry content
- Target audience user journeys
- Research and analysis of findings
- Draft VCMS & review
- Final VCMS and sign-off
We are then in a position to Activate.
We create a video content marketing strategy (VCMS). This is based on an understanding of who you want to watch your videos, the editorial themes and topics they are interested in and how video should enhance your brand identity.
Duration: 2 – 6 weeks