Our Approach

We have a 3 phase approach which in turn has it's own process and methodology

Create

We create a video content marketing strategy (VCMS). This is based on an understanding of who you want to watch your videos, the editorial themes and topics they are interested in and how video should enhance your brand identity.

Duration: 2 – 6 weeks

create process

Activate

We activate the VCMS in terms of content production, post-production, channel distribution, frequency and measurement.

Duration: 3 + months

activate process

Migrate

Based on the results we migrate the effectiveness of the VCMS so that you have the confidence to use video to promote other business products or services.

Duration: After 6 months

migrate process